Campaign Guide

Welcome to the Generation Zero Campaign Guide homepage!

Upskill yourself and your team in skills and areas important to organising and being an activist in Generation Zero!

You can access each individual section of the guide or click below to download the full guide!

   


CAMPAIGN STRATEGY

Read more about devising a strategy, an overview of strategy, structuring a campaign and more!

    

CAMPAIGN TACTICS

Learn about different tactics to use in a campaign, how to effectively use them, theories of change, and social movements in general!

    

COMMUNICATIONS

Read about what how to do effective communication, values based comms, and storytelling when communicating!

    

STRUCTURE AND ORGANISATION

Learn about organisational structure, decentralised organising as part of GZ's kaupapa, and considerations when using a decentralised structure!

    

SUPPORTER COMMUNICATION AND FUNDRAISING

Find out how to write effective and succinct emails to supporters, using Peer 2 Peer fundraising, and actions to maintain relationships with our donors!

    

SUCCESSION PLANNING

Read about how to transfer experience and knowledge between incoming, current and exiting GZ members!

    

MEDIA

Learn about the current media environment, the structure in a newsroom and their values, how to work with the media and writing press releases!

    

SOCIAL MEDIA

Learn about our social media accounts that we manage, how to use hootsuite (which we use to manage our social media), and our policies and processes for social media!

    

NATIONBUILDER

Generation Zero uses Nationbuilder to manage our supporters, website and general operations. Read more about the general set up, doing email blasts, using tags, and linking 123forms to webpages!

    

WELLBEING

Read more about how to manage your wellbeing at Generation Zero, the potential positive and negative impacts of activism and campaigning, and self-care tips!

    

SUBMISSION WRITING

Submissions are form/document to fill out and send to government officials to inform them of your stance on a particular issue. Read more about why we do then, and how to write one!

    

FURTHER RESOURCES AND APPENDIX

Read here for more resources that further builds on the various sections of the campaign guide!